Created for the 2013 PromaxBDA Student Story Challenge.



In creating this piece I strove to extrapolate my existing personal brand into a promo. I challenged myself to use my logo as a design limitation such that every object in the promo is comprised entirely of logo pieces.

After extensive storyboarding, I made it my goal to showcase the diversity of my interests as the fuel for the creative fire within me. I developed a new tagline for my personal brand, "Live Beyond," that matches my initials while exhibiting my ambition to habitually excel beyond obstacles. Living up to my new tagline, I animated, sound designed, and finished the piece in less than a week while maintaining academic and work loads.
beautify the signficant
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